Utopic needed a way to boost its online presence while maintaining the charming brand personality the company had become known for.

As Art Director, I assembled a creative team, built a campaign of content that was interactive, fun, clever and strategic and executed.

Utopic’s following has rapidly increased across platforms, and engagement has more than tripled.

Role : Art Director

Graphic Design : Studio Ibid

Copywriting : Ernest Wilkins

Producer : Chris Cady